Is this the Way Forward? Rethinking the Delivery Nation In Korea, people can order all sorts of food via delivery apps ranging from ‘Ddokbokki’ to ‘Gamja-tang’. Within 50 minutes - often less- a well-prepared meal arrives in front of your door and when you’re finished, there’s no need to do the dishes - just throw them out. The convenience brought about by this delivery system is not only captivating, but it corresponds to the desires of the contemporary Korean society: the growth of one-person households and the busy working population often burdened by exhaustive duties at work. Since 2017, single-person households have become the most common type of living arrangement in Korea [1] . At the end of the day, more and more people choose to order their meals on apps than to spend time preparing for their food. The breakout of COIVD-19 has made the delivery market even more lucrative as going outside for lunch or dinner has been discouraged. Consequently, major delivery se...
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