Poverty,
not a Porn
“Parasite”. Winner of 250 prizes, generated $250 million. Such big success often leads people to “cross the line”. In this case, it was the government. The Seoul Metropolitan Government developed the actual filming site for "Parasite" as a tourist attraction. Maybe they forgot that there are actually people living in that “dump”. More likely, they knew too well that some people love to peek into poverty. In short, the government had succumbed to the temptation of poverty porn. Poverty pornography is any type of media that exploits the poverty’s condition for a certain purpose, such as entertainment or increasing charitable donations. The problem of poverty porn is that it ignores the multifaceted nature of poverty and imposes a negative frame on certain countries.
<Picture 1>
Tourists taking a picture in front of the movie <Parasite> filming site (한겨레)[1]
Poverty
is an interaction of various causes, but poverty porn ignores its complicity.
The DAC emphasized that poverty is not only an economic phenomenon but also it
has protective, political, human, and socio-cultural dimensions. For instance,
everyone knows that not having a regular income or any savings means poverty.
According to the DAC, lacking political freedom or not being valued by the
community is also an aspect of poverty. However, in poverty porn, all these
aspects are lumped together into a single image so that poverty can look more
severe. No money, no social status, no education… The people who appear in
poverty porn are usually the most obvious cases of poverty that include all of
these aspects. This can block discussion on the indefinite standards of
poverty, and on what various actions the society can take to solve poverty
issues.
Poverty
porn also leads to prejudice towards certain regions or cultures. For instance,
Africa is still recognized by many as a continent of poor and sick people. Some
will be shocked to see the life of rich Africans. They may even go as far to
feel that Africans should not be buying expensive products or enjoy their
lives. In their perspective, Africans should live up to “the image”, which was,
actually, created by the media. Poverty porn's distortion of reality gives no
benefit to neither the rich nor the poor Africans. The rich has to suffer from
the prejudice that differentiates them from the typical African, and the poor
will be treated as if they were some puppets. It is unfair to put Africans, or
any group of people, under a single description. Instead of helping them, it
will only serve as a basis of discrimination. However, that’s what poverty porn
does. They commercialize and sell poverty, manufacturing it the same way every
time. Guess who’s being the parasite? Using poverty as a porn should stop, or
it will continue to sicken society.
<Picture 2> A typical example of poverty porn [2]
Even
though poverty porn has these problems, many companies or institutions still
use them because they believe "guilt" and "conscience" are
effective when justifying sustainable actions. Not only for poverty resolution,
which is the first SDGs goal, but for all the SDGs goals. They use provocative
photos and videos to convey the message, "If you ignore this problem,
you're a bad person." When selling upcycled products, many advertisements
show pictures of dying polar bears or rivers full of garbage. Although these
advertisements come from good intentions, they unknowingly bring dangerous
results. The viewers will feel “pity” for the subjects of the advertisement.
When these subjects become human beings, people still feel pity for them, which
brings upon all the problems mentioned above. The current generation can make
their own choices for sustainability. They can share their piece of pie when necessary.
They are not forced out of guilt, but feel the need to act and do so freely. In
these circumstances, using guilt when proposing sustainability-related policies
or when selling products would be an outdated strategy. Rather, if
sustainability is consumed as a trend and positive images are related with it,
it would be much more effective. That is when poverty porn could truly disappear.
Both the producers and the consumers will have to work for it.
[1] 백소아, 한겨레, 2020.2.14,
지자체 〈기생충〉 관광코스 개발이 부른 “가난 포르노” 논란 : 사회일반
: 사회 : 뉴스 : 한겨레 (hani.co.kr)
[2]
Jim Schaffer, Nonprofit Quarterly, June 10, 2016, Poverty
Porn: Do the Means Justify the Ends? - Non Profit News | Nonprofit Quarterly
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